BIEM.L.FDLKK Teams Up with Asian Heartthrob Wu Zun to Create Phenomenal Down Jackets

On October 29, 2023, at the global launch event of the high-end apparel brand BIEM.L.FDLKK's Extreme Skin 2.0 series, brand ambassador Wu Zun made a star-studded appearance, unveiling the brand new Extreme Skin 2.0 series down jackets and setting the audience on fire.

As a beloved heartthrob across Asia, Wu Zun has been known for his disciplined, refined, and healthy image since his debut. In this event, Wu Zun transformed from a design maestro to a brand ambassador for the Extreme Skin 2.0 series, personally interpreting the products' exceptional performance for everyone.

In recent years, BIEM.L.FDLKK's achievements in product quality are evident. BIEM.L.FDLKK adheres to the philosophy of "three highs and one new" - high quality, high taste, high technology, and innovative research and development. The brand continues to expand its global design and research team and maintain long-term strategic partnerships with top international fabric suppliers, pooling global resources to create outstanding clothing. BIEM.L.FDLKK's investment in fabric research and development has been increasing year by year, from 64.8049 million yuan in 2020 to 100 million yuan in 2022, reflecting the brand's continuous efforts in product development. Additionally, BIEM.L.FDLKK currently holds 157 patents and has contributed to the formulation of standards in 10 countries and industries. BIEM.L.FDLKK's product strength continues to strengthen.

With the continuous enhancement of comprehensive national strength, Chinese brands' creativity and design are continuously breaking through and developing. Chinese products are increasingly meeting the needs of the Chinese people and winning their favor. Borrowing a phrase from Mr. Xie Bingzheng, Chairman of BIEM.L.FDLKK Group: "First comes quality, then comes branding." The level of product strength will undoubtedly be a crucial factor in determining the brand's future direction. It is evident that BIEM.L.FDLKK, which understands this principle well, is tirelessly paving the way for the realization of its new decade strategy.