The BIEM.L.FDLKK Group was established in 2003 with a development strategy of multiple brands, omni-channels, and refined focus, integrating global advantageous resources to provide people with high-quality, high-grade dressing experiences. It aims to become an internationally renowned leisure apparel group, creating a high-quality, high-grade beautiful life for people.
Currently, the group owns five major brands: BIEM.L.FDLKK, BIEM.L.FDLKK Golf, CARNAVAL DE VENISE (Venice Carnival), KENT&CURWEN, and CERRUTI 1881.
Walking hand in hand with public welfare, actively shouldering corporate
Social responsibility has been a commitment for BIEM.L.FDLKK since its establishment. For instance, it has established the Panyu Charity Foundation, pledging to donate no less than 20 million yuan to elderly care and childcare projects; it has organized numerous golf charity events to support youth development in public welfare; in the face of natural disasters, BIEM.L.FDLKK has also donated money and goods multiple times, standing in solidarity with the people in disaster-stricken areas... Taking social welfare as its own responsibility, breathing the same air as the people, moving forward and backward together, BIEM.L.FDLKK fully utilizes its own advantages to contribute to society, bravely shouldering the social responsibility that a national representative should have.
CERRUTI 1881 was founded in 1881 and has a history of 142 years, making it a renowned Italian luxury brand. Born in Biella, Italy, from a textile family, CERRUTI 1881 seamlessly combines Italian craftsmanship with French charm, creating timeless and vibrant designs. Its adherence to and expansion of traditional elements have solidified its groundbreaking status in the industry.
In April 2023, BIEM.L.FDLKK Group acquired CERRUTI 1881, promising to continue the luxury brand's heritage, redefine its positioning, and enhance its international influence, revitalizing this century-old brand.
As a epitome of British men's fashion, KENT&CURWEN has nearly a century of history. Its main products currently include high-end leisure fashion clothing such as hoodies, T-shirts, and men's trousers.
In April 2023, BIEM.L.FDLKK Group acquired KENT&CURWEN, aiming to redefine its brand positioning and enhance its international influence. It is expected to be launched in the market as early as 2024.
BIEM.L.FDLKK is the first publicly listed company in China specializing in golf apparel (stock code: 002832). It is also a partner of the Chinese national golf team. Additionally, the renowned actor and singer, Wu Chun, serves as its brand ambassador. With the brand philosophy of "Golf Lifestyle," BIEM.L.FDLKK products are divided into Lifestyle and Fashion series, catering comprehensively to the dressing needs of elite individuals in various scenarios.
From 2003 to 2021, BIEM.L.FDLKK Golf had always been a sub-series of the BIEM.L.FDLKK brand. In 2022, BIEM.L.FDLKK Golf officially separated from BIEM.L.FDLKK and became an independent subsidiary brand of the group, operating independently and opening standalone stores. Positioned as high-end fashion sports, BIEM.L.FDLKK Golf meets the increasingly specialized sports scene demands of elite individuals through two product lines: professional golf and fashion golf, emphasizing technological innovation and exquisite craftsmanship.
In 2018, the company officially laid out its strategy for resort travel apparel, launching its first resort travel apparel brand—CARNAVAL DE VENISE (abbreviated as Venice Carnival). This aimed to meet the travel needs of the middle-class consumer group seeking high-quality travel experiences. By deepening the segmentation of product categories to cater to diverse consumer needs, including functionality, photo effects, family wear, and fashion trends, the new products were launched in the spring and summer of 2019. They were primarily distributed in shopping centers and high-end department stores. Leveraging existing channel advantages, standalone stores were established, becoming a new engine for the company's continued growth. The goal is to become the top-associated resort travel apparel brand.
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