BIEM.L.FDLKK Partners with Brand Ambassador Matianyu to Land in Chongqing, Gentle Idol Sets the Stage Ablaze

On November 17th, 2023, the high-end sportswear brand BIEM.L.FDLKK, in collaboration with its brand companion Ma Tianyu, made a special appearance in Chongqing for its annual meeting. Concurrently, BIEM.L.FDLKK unveiled a limited-time pop-up store with a post office theme at Chongqing's Jiefangbei Century New Capital Mall. This marks the commencement of a two-week winter product exhibition.

As BIEM.L.FDLKK: As a popular male idol admired nationwide, Matianyu has been known for his gentlemanly and warm positive image since his debut. At the event, dressed in BIEM.L.FDLKK's winter down jacket, Matianyu appeared as graceful and noble as ever, prompting fans to exclaim: "Truly deserving of the title 'Prince on the Run'."

As the first brand ambassador to visit the limited-time pop-up store, Matianyu was among the first to experience BIEM.L.FDLKK's warm "post office". Chongqing, as one of China's most popular tourist cities, attracts 650 million visitors with its passionate cultural atmosphere, unique urban landscape, and distinctive cuisine. Sending postcards, as the most ceremonial and warm-hearted way of marking a journey, has become increasingly popular among young people in recent years, with Chongqing's Jiefangbei themed post office being one of the most popular tourist destinations voted by netizens. Inspired by this, BIEM.L.FDLKK combined warmth, post office, Chongqing, and the brand's elements to create a unique brand pop-up store and commemorative postcards, hoping everyone could send out the first warmth of winter through the "limited-time post office". When the always gentle and romantic Matianyu encountered the warmly lit pop-up store, he not only admired BIEM.L.FDLKK's new down jackets but also chose a desired postcard to sincerely write blessings and messages, then stamped it with a special commemorative postmark and dropped it into the mailbox, sending out the first warmth from the pop-up store.

BIEM.L.FDLKK chose Chongqing to build a warm post office pop-up store, and with the help of Chongqing's locally famous post office IP and the highly popular male idol Matianyu, ingeniously "embedded" their own down jackets, capturing the hearts of elite professionals once again with their tactics.