BIEM.L.FDLKK Chairman Xie Bingzheng as Hangzhou Asian Games Torchbearer

Millennial Commercial Capital, Passing on the Torch | Chairman Xie Bingzheng of BIEM.L.FDLKK Serves as Torchbearer for the Hangzhou Asian Games

On September 15, 2023, Chairman Xie Bingzheng of BIEM.L.FDLKK served as the 16th torchbearer for the Wenzhou station of the 19th Hangzhou Asian Games torch relay, passing on the spirit of innovation and progressiveness from the millennium-old commercial port!

Mr. Xie was born in Cangnan County, Wenzhou City. He started his business at the age of 18 and founded BIEM.L.FDLKK in 2003. With keen insight, he positioned the brand in the golf niche market, pioneering the high-end sports apparel industry in China. With a forward-thinking strategic plan, he explored a unique development model. Over the past two decades, under his leadership, BIEM.L.FDLKK has become a partner of the Chinese national golf team, listed on the A-share market, and achieved the status of the leading brand in Chinese golf apparel. It has grown from a single-brand company to an international luxury group, leading the high-end apparel industry in China.

In this year's Hangzhou Asian Games, BIEM.L.FDLKK once again designed the competition uniforms for the Chinese national golf team, supporting athletes in their quest for glory. Mr. Xie stated, "As a partner of the national team, we shoulder the responsibility and mission to contribute to the development of China's sports industry!"

In an interview after the conclusion of the Asian Games torch relay, Mr. Xie passionately expressed, "I am very excited and honored to serve as the torchbearer for the Wenzhou station of the Asian Games and cheer for my hometown. Today, I felt the strong atmosphere of the Asian Games all the way here. When passing on the torch, we all raised our thumbs up to applaud the Asian Games athletes and wish them good results, showcasing high-level performance!"