BIEM.L.FDLKK Group Makes Debut Appearance at China International Consumer Products Expo with its Brand CERRUTI 1881

On April 13, 2024, BIEM.L.FDLKK Fashion Group (stock code: 002832) made its first appearance at the 4th China International Consumer Products Expo (hereinafter referred to as the Consumer Products Expo) with its brand CERRUTI 1881, showcasing its industry influence and international reputation.

As the largest consumer boutique exhibition in the Asia-Pacific region, the Consumer Products Expo serves as an important platform for the construction of the Hainan Free Trade Port. It holds profound significance for accelerating the construction of Hainan as an international tourism consumption center and facilitating Chinese enterprises' entry into the international market and international enterprises' entry into the Chinese market. The 4th Consumer Products Expo set a new historical record in scale, pioneering the island-wide exhibition model, with over 3,000 brands from 59 countries and regions participating.

In mid-2023, BIEM.L.FDLKK acquired the French luxury brand CERRUTI 1881 in full and appointed Irish designer Daniel Kearns as its Chief Creative Officer. Adhering to a long-term strategy, various tasks such as product design, research and development, and brand operation are progressing in an orderly manner. This year coincides with the 60th anniversary of the establishment of diplomatic relations between China and France. CERRUTI 1881 made its appearance at the French Pavilion of the 4th Consumer Products Expo in the form of fashion and cultural exhibitions, also seen as a preheating display of the phased results after BIEM.L.FDLKK's acquisition of CERRUTI 1881.

At the Consumer Products Expo, CERRUTI 1881 presented a space showcasing the brand's heritage and innovation, featuring iconic archival collection pieces that tell stories about the brand's neutral tailoring, luxurious fabrics, sports heritage, and feminine charm. In addition, selected pieces from the new collection made their debut at the expo, arousing high expectations for this new chapter of the French legendary brand.

Xie Bingzheng, Chairman of BIEM.L.FDLKK Group, commented, "With the vision of 'becoming a globally renowned fashion group for a century,' BIEM.L.FDLKK Group looks forward to steadily advancing the diversification, internationalization, and high-end layout of its brand through opportunities like the Consumer Products Expo and actively exploring diversified development paths."

As one of the most legendary brands in the fields of fashion, film, and lifestyle in the 20th century, CERRUTI 1881 will continue its brand tradition with foresight and insight, basing its values on those of its late founder, Nino Cerruti, to create luxurious wardrobes for contemporary men and women. CERRUTI 1881 is expected to return to Paris Fashion Week in March 2025, unveiling its brand new chapter. Stay tuned.