Biem.L.F.dlkk Celebrates 20-Year Milestone with Tribute to Legendary Journey

The company's founder, Mr. Xie Bingzheng, discusses the company's origins and its recent acquisitions of international luxury brands.

This year, Biem.L.Fdlkk Garment Co. commemorates its 20th anniversary since the brand's inception. To mark this momentous occasion, Biem.L.Fdlkk held an extravagant 20th-anniversary celebration event at Haixinsha, Guangzhou. This event not only reminisced the brand's 20-year journey, but also showcased its future development plans.

The brand's new TV commercial, ''Create Your Legend,'' eloquently portrays Biem.L.Fdlkk's golf culture as an emotional thread, celebrating the brand's remarkable journey from its inception to becoming an industry leader. It is worth mentioning that Mr. Jiao Pei, the Vice President and Secretary-General of the China Garment Association, graced the event and lauded Biem.L.Fdlkk's development path.

Moreover, this year, Chun Wu became the brand's spokesperson. His noble and elegant temperament perfectly embodies the brand's extraordinary quality, bringing more sensibility and vitality to Biem.L.Fdlkk. During the grand celebration, WWD had the privilege of having an up-close conversation with the founder, Mr. Xie Bingzheng, who discussed the brand's legendary origins.